Website Audit & Measurement Consulting
Auditing and measuring the effectiveness of your website to bringing business
and revenue in, is a key task that must be performed with analysis at least
on a monthly basis. This is known as Website Traffic Reporting.
How much do you know about your site visitors?
How do you know what your Internet visitors are looking at when they hit your site?
Having a better understanding of traffic on your site assists in planning future
development, increasing web site traffic and also provides opportunities for
increasing revenue through targeted advertising.
Do you know how long web site visitors are there for, how they hit your site
or what country they are from? You might be receiving hundreds or thousands
of hits a day, but if the visitors were only on your site for 15 seconds each,
that would indicate there's a problem.
If you wish to sell Internet advertising space to clients, they will want to know
about your visitor demographics - guessing won't cut it and you'll lose potential
advertising business very quickly. A basic free web site hit counter stats just
won't cut it.
Statistics reporting services aren't the same!
Top quality web site traffic statistics reporting usually costs an arm
and a leg. Of course, you could always do it yourself with log analyzers,
but this is time consuming to set up and can also be costly if you purchase
a premium analyzer. If you are being hosted on free space, the chances are you
won't have access to your server log files. In these cases, you'll need to utilize
a remotely hosted hit counter and monitoring service for accurate analysis.
There are tools that can be applied to your website that captures not just
visitor “hits” to your overall website, but also what web pages are viewed,
the amount of time reviewing the site and/or web page, etc…
Contact Innovation Design and have a discussion on what is available for
sophisticated statistics and costs. Depending upon your needs, our consultants
can recommend one or more tools that can be integrated within your website.